The insurance company chose Blink Logic's solution to fulfill its constant need for immediate access to mission-critical data to enable management to make quick business decisions. Blink's solution uses Microsoft's Visual Earth(TM) interface to enable executives and key employees to view internal data on premiums, earnings, and claims with sales and customer service headcount with risk data with a very visual human interface.

"In the highly analytic insurance business, our customer needs access to data with a user-friendly interface to understand its markets and better interact with it sales force," said David Morris, CEO of Blink Logic. "This company currently has the information, but up to this point, only highly skilled analysts have been able to access and understand the information. By putting the information in the hands of the decision-makers, in a simple and easy to use manner, our customer can feel more comfortable making essential business decisions that will ultimately impact its bottom line."

About Blink Logic Inc.

Blink Logic Inc. (OTCBB: BLKL), delivers on-demand business intelligence solutions that connect people with the information they need to make decisions at the speed of business. Blink Logic provides an enterprise-class, self-service, end-user environment that encompasses the full range of capabilities required by the broadest range of users in an organization -- all for a low monthly subscription price. These capabilities include: dashboards, analysis, collaboration, annotation, scorecards, web reports, and location intelligence. Blink Logic integrates with major business intelligence, OLAP, and database platforms such as Microsoft SQL Server, Cognos, Oracle, and IBM DB2. Unlike traditional BI solutions, Blink Logic can be deployed in only a few days.

For more information, please visit www.blinklogic.com.