REDWOOD CITY, Calif., Aug 12, 2008 /PRNewswire via COMTEX/ -- Serena Software, the Enterprise ALM leader known for its Business Mashups and employee Facebook Fridays, gives everyone from business leaders to application developers to student entrepreneurs "Permission to Innovate" at the 2008 Serena Tag Conference in Silicon Valley Sept. 7 through 11. In its mission to drive innovation and collaboration in solving everyday business problems, the IT maverick has designed its conference as a series of component events that attendees can "mash" into a curriculum that fits their specific business and IT productivity needs.

Mashers of all stripes are shaping the future of IT, application development and workflow management. At the Tag conference, attendees can choose either the full three-day conference or mash their own one-day mini-conference on Business Mashups or Agile software development. They can attend the free Mashup Fest, where they can work closely with Master Mashers from across the industry to kickstart new mashups or take existing ones the last mile. Or attendees can take the first step in becoming a true Agile practitioner by joining in the free Agile Mastery training session, where anyone can get Agile certified in 2-days for free. (Usually Agile certification costs $1,400 or more.) And, for those who want in-depth tutorials on products like Serena(R) Mariner(R) and Serena Dimensions(R) or sneak peaks at future SaaS products, Serena will not disappoint.

Additionally, industry VIPs will be leading sessions designed to keep attendees ahead of the tsunami of market-changing technologies that can either boost or drown a project team, a department, or even a global organization.

-- Forrester Research analyst Oliver Young, who specializes in Web 2.0, will present practical ways for technologists to become IT Superheroes able to understand new technologies and solutions to get work done faster and better.

-- Gartner's Anthony Bradley, managing VP focused on Enterprise Mashups, will lead a panel discussion exploring how to sell Business Mashups to C-level executives with practical examples of how small, medium and large companies in various industries have successfully incorporated them.

-- Jeff Kaplan, principal analyst and owner of Think Strategies, will walk through a checklist of factors to help companies decide when to go on premise or when to go on demand, determining what applications and timing is most appropriate for choosing Software as a Service (SaaS).
 

Regardless of the chosen sessions, attendees will learn new skills and insights that will help them have more impact at their companies -- and boost their earnings potential at the same time.

To find out more information about the conference, go to www.serena.com/tag for Tag event registration and other details.

Serena is a privately owned company, headquartered in Redwood City, California, with 29 offices in 14 countries and almost 1000 employees. Serena provides software on premise and on demand to over 15,000 customers including 96 of the Fortune 100. Serena enables teams of programmers to become more efficient by standardizing and automating development processes across both mainframe and distributed environments. Serena enables IT business analysts and power users to improve productivity with a new generation of Web 2.0 tools to build Business Mashups. Business Mashups automate common everyday, processes, are visual and do not require coding. Serena also enables IT executives to gain visibility into their projects, resources and costs -- CIO's should have access to the same quality of information about IT as the CFO has about Finance.

For more information on Serena, visit http://www.serena.com.

SOURCE Serena Software, Inc.